Sara La Delfa-Kirsch on Financial Empowerment

Sara La Delfa-Kirsch is an expert in Marketing, Accounting and all things business. She is a mom of 2 boys and has owned a business in one form or another for the past 25 years, helping her clients generate well over $40 million in sales while increasing their profits. Sara has worked with small business owners in just about every industry and from around the world, assisting them in finding the right customers and to fall in love with their businesses again.

Her business is Marketing Is Not Selling - debunking business myths that hold people back from achieving true success and financial freedom while living life authentically and passionately.

Here are a few of the big topics we talked about:

  • Kelly introduces Sara and asks her to describe what she means by financial empowerment for women.

  • Sara shares her backstory on how she got into working with finances for women.

  • Even if there is trust with your spouse, we as women have a responsibility to know more about our finances.

  • Tracking your finances may not be glamorous but keeping track week by week can change your life.

  • Having access to all of your accounts, this includes the usernames and passwords.

  • Remove any guilt for not having tracked your numbers earlier.

  • Don’t try to get all of your numbers organized within an hour. Give yourself the time you need.

  • Sara describes what resistance might look like for different individuals.

  • You must choose to listen to your Inner Voice, rather than your inner mean girl.

  • The ladies discuss practical tips to make your financial health better.

  • Bookkeeping may be unsexy, but it can be fun with the correct software that works for you.

  • Kelly shares how she and her husband handle the bill paying in their home.

  • Finances and purchasing of items is all about open communication with your significant other.

  • Sara shares what her Inner Voice is asking of her right now.

In Sara’s Voice:

“It’s really important to me to help women get that power back through simple things that we should have been taught as kids that most of us weren’t.”

“Instead of waiting to the end of the month, track expenses during the week. By the time the end of the month comes, you can look at your statement and be like, “I’ve already gotten all of this in here. Yep, everything matches up. It’s good.” It will just totally change your life.”

“When I say bookkeeping, it’s not only your personal bookkeeping or just keeping track of all your expenses, this could be businesses as well.”

“If your name is on an account - doesn’t matter what kind of account it is (credit card, bank account, savings, investments) - you need to have access to it and you need to be able to view the statements at any time of the day or night. That’s really step number one.”

“I think it’s really super important to forgive yourself for not taking action prior to having that conversation.”

Connect with Sara:

Sara’s Website

Best Bookkeeping Systems



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