Doing It Your Way with Jennifer Barcelos & Sandy Connery

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Jennifer Barcelos is an attorney, a changemaker, a mother, and an entrepreneur. She is the co-founder of the Namastream software platform, the Soulful MBA school and community, and the climate justice nonprofit, Three Degrees Warmer. Prior to her foray into entrepreneurship, Jennifer served as a Gates Public Service Law Scholar and received a graduate degree in Environmental Science from Yale.
Sandy Connery is the co-founder of Namastream Software, Soulful MBA, and Connectable.Biz Software. After a twenty year career in footwear and gait analysis, Sandy sold her million-dollar brick and mortar retail business and clinic. She now brings her business experience to the online space where she loves to create community, teach, and inspire other women to find the freedom and impact they desire.


Here are some of the big topics we talked about…

  • Listen to anecdotes Jeni and Sandy share from being revolted by the “tech incubator” experience to they themselves being the two support people on their software platform (decidedly not having bots answer questions) to their closeness as best friends, mothers, and full-time leaders who work remotely from home

  • How they weave soulfulness, artisanship, and feminist philosophy into all they do

  • Even a year before they officially started working together, Jeni and Sandy had congruent inner voice intuitions yet didn’t discover that until later!

  • The gratitude between these to women is clear - their working relationship is incredibly important to both of their lives and it’s a gift that they share with us how it works

  • Importance of not participating in the harsh masculine language of online business (like ‘crushing it,’ ‘dominating,’ etc) and consciously living by a code of conduct that resonates with you, even if it’s not the absurdly growth-driven “success” so sought after

  • How wellness practitioners can shift the belief that spiritual practices like yoga or meditation shouldn’t be profitable businesses

In Jeni’s and Sandy’s Voices

“Digital artisanship is the idea of taking the standards and principles of this offline artisan world and bringing it into the internet.”
“We met in a very masculine setting, we were in a course together with very few women in it. In this environment, it was about growth, profit, and speed. There was a real missing voice.”
“We did a lot of work early on the kind of company we want to build, how we want our customers to experience our company, how we want to empower women to be able to create their own business, have more freedom and flexibility with their time, earn more money, spend more time with their family or in nature. We just weren’t seeing that out there in the very ‘masculine’ economy.”
“Success is also watching our teachers on our platform succeed. They have a gift to bring to the world to teach; they use our platform to reach a greater geographical audience and make an online business because of our tool. Those ripple effects are extremely satisfying.”
“I want to cultivate the innate talents of other people in order to build wealth that supports all of us.”
“We have to be very careful of the words we use because that’s creating the world we live in.”

Connect with Jeni and Sandy

Website

Soulful MBA Podcast

Instagram

Business Facebook page (Namastream)

Podcast Facebook page (Soulful MBA)
Jennifer Barcelos // LinkedIn

Sandy Connery // LinkedIn

The Digital Artisan: A Manifesto for Crafting a New World


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