Bernadette Doyle is a transformational expert and the founder of the Online Profits University, an online school that teaches entrepreneurs how to create new income streams. Her entrepreneurial journey began at the age of 26 where she was successfully trading her time for money and found herself overwhelmed and constantly hustling despite how successful she was. After the birth of her first son, Bernadette found that her own success had become an anchor. As the demands on her time grew, suddenly she needed a team and to house and manage that team. Her previous business model was simply unsustainable. Soon after, Bernadette fully switched to an online model and soon found herself freed of her constraints. By packaging her expertise into products and online programs and connecting with customers by teleconference and webinar, she doubled her income in her first year as a new mother, all with time to spend with her family. By 2008, Bernadette had generated a million dollars in online sales and even masterminded personally with Richard Branson, all with the free time to be a single mother to her two children.
Here are some of the big topics we talked about:
As Bernadette started in business she began learning resilience as a business lesson
Bernadette tells her story of being a very successful businesswoman who had a subtle and sudden change seven years ago that she wasn’t conscious of at the time
Aligning closer with the business that is right with you will make you more successful
She defines success as using every opportunity to learn to lead a more balanced life
She asks, will challenges and opportunities throw you into chaos or teach you to balance?
There is something very powerful about the energy of Willingness - Power Vs. Force
Overwhelm is an indicator to course correct, even just as simple and short as a deep breath or two minutes of time out
If an activity can’t be eliminated, you need to delegate it or hand it off to someone else
An activity inventory helps you track which activities are revenue-producing and not revenue-producing but take up a lot of your time.
If you constantly wait for money to show up to make decisions, you won’t move forward at all. Leaps of faith are required.
You need to make the decision from the destination not the starting point
Be willing to work with the feedback from the market when it doesn’t work out as expected. Ask what needs to be adjusted and be willing to course-correct.
Women need time and space to be women, to work with her flows and know her own energy, especially those who don’t have a regular office job
In Bernadette’s Voice
“Moment of conflict - I feel like I should be doing one thing but I need to be doing another. I trust that there’s a plan. Things will work out in a way you couldn’t imagine.”
“Start where you are and start small to develop that trust that you’re aligning with the right business, like it’s a skill. Why not start by thinking small? Today is all I got, this hour is all I got.”
“Willingness to be shown [a way], especially when you can’t see the details, opens up tremendous possibilities.”
“If I’m feeling exhilarated or content and looking forward to relaxation time with family, I know I’m on track. If I’m feeling stress or ratty, it’s feedback and I need to look more closely. I track the time I spend doing things I have natural ability for, versus things I definitely don’t feel energized by.”
“Keep track of what you’re spending your time on. Did they energize you or did they drain you?”
“The things we’re excited about sharing as business owners have corresponding need in the world. There’s a group of people who are looking for that.”